ou see, with men," said Marjorie, a former dating agency matchmaker I recently interviewed, "if a man’s attractive, he just doesn’t need to, at any age, sign up to one of these things.That’s why the model is flawed." arjorie was reflecting on commercial matchmaking in the 1990s. Now, it appears, the impresarios are not content with their handiwork.Since the rise of the internet and app dating, things have changed. Having turned dating into a one-dimensional exercise in preference-selection, they now think they can force us to love each other too. According to Hinge founder Justin Mc Leod, 32, Hinge will now suspend swiping, charge , and "drop daters ‘straight into [other daters'] stories".Rather than just creeps, the whole male species is online, and dates – once few and far between – can now be lined up like dominos. Instead of swiping, singles will "like" and "comment" on photographs, and "answer" questions fed them by the site.
The late 19th century saw the opening of countrywide "matrimonial agencies" catering to the lower middle classes. In the 1890s, newspaperman WT Stead invented a romantic social network, The Wedding Ring Circle, with letters from prospective lovers flying round the country via a central office. 1915 saw the launch of the Link, where people could advertise for spouses and friends too, but it was closed down by the vice police in 1921. The 1940s saw the opening of marriage bureaux, promising quality spouses, with small customer bases and unverifiable success rates.For ,000 (yes, ,000), Linx offers a "silver" package, which guarantees clients eight introductions over two years, with matches drawn from a database of about 850 active members.Upgrade to "platinum" for ,000 more and you'll get 10 introductions plus a "romantic concierge" to plan your dates."When you are in your early 30s, you are really focused on your career. You don't take it very seriously," said Marv Su, a 44-year-old vice president of marketing at Vindicia Inc. "All of a sudden, you wake up one day and think, 'Wait a second.Being focused on work all the time is not what it's cut out to be.
We are the only organization to routinely screen daters we feel may not be a good fit for our clients.