Dating and and childless

Contact: Melanie Notkin CEO, Savvy Auntie [email protected] Joint Study Finds PANKs® - “Professional Aunts No Kids” –Spend Billion on Toys and Gifts for Children Annually23 million untapped “Savvy Aunties” are primed to be engaged by brands at the holiday gift-giving season and all year-round– Savvy Auntie® and Weber Shandwick Research ‘The Power of the PANK’ –NEW YORK, December 3, 2012 – A new joint national study released today by Savvy Auntie and Weber Shandwick with KRC Research reveals that PANKs - or Professional Aunts No Kids – are a sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle, primed and ready to be engaged by brands.Yet, this powerful market remains virtually untapped.Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.With the use of modern technology, people can date via telephone or computer or meet in person.

In most societies and for most of human history choosing not to have children was both difficult and undesirable.One in five women is a PANK.“Move over soccer moms.There’s a new group of smart, powerful women spenders out there.These people will have dates on a regular basis, and they may or may not be having sexual relations.This period of courtship is sometimes seen as a precursor to engagement or marriage.

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Do you remember our American friend Brittany's guest post a... A chance 'virtual meeting' via Twitter recently put me in touch with award-winning handbag designer Jennifer Hamley.

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